Levi's Ad banned in New Zealand

Badland: 

Levis "Born again" advert has been banned in New Zealand, reports stuff.co.nz.

The complains argued that the baptism imagery was highly offensive as it was a sacred Christian sacrament. The Television Commercial Approvals Bureau said the advertisement had not depicted a Christian baptism and "born again" was a phrase that could be used in non-religious circumstances. However, the board ruled that the 52 complainants had found the ceremony depicted offensive.

"...the board was in doubt that the expression `born again' originated from the Christian religion and that the immersion scene in the advertisement had obvious similarities to a Christian baptism ceremony," the decision said.
The board decided the advertisement had caused offence on religious grounds and breached an advertising code.

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    What song is that playing in the ad? I've been trying to find out for two years

    Jun 09, 2005

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.