Link lust: The Abercrombie & Fitch Emergency Department, iphone.de and bad video ads.

Adland: 

The new Abercrombie & Fitch children's hospital they named it in exchange for a $10 million donation.

“It is troubling that a children’s hospital would name its emergency room after a company that routinely relies on highly sexualized marketing to target teens and preteens,” the members of the coalition wrote in a letter that was sent on Tuesday to the hospital’s office in Columbus, Ohio.

“The Abercrombie & Fitch Emergency Department and Trauma Center marries the Abercrombie brand to your reputation,” said the letter, addressed to five senior officers of the hospital. “A company with a long history of undermining children’s well-being is now linked with healing.”

Hat tip Leslie at BAP

Werbeblogger notes that blackberry owns iphone.de. wtf?

Who needs a movie could quite possibly be the worst video ever produced, evah in the whole wide world. The irony is of course that they are selling their ability to produce videos. Hat tip metachat

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.