Link Lust: Bad stats, The Shining and Ad weeks biggest flop

 
 

Link Lust: Bad stats, The Shining and Ad weeks biggest flop

Influx insights shows us that the Brits might have confused blogging with dogging, or "lies damned lies and statistics" these numbers make no sense.

Adgrunt Jasper reminds us that music really is 80% of a commercial by sending us this uncredited trailer where an editor has had way too much fun with the source material:
The Shining Redux
- the feel good movie of the year? Perhaps!

Adfreak calls the ad amateur night at the Apollo a "train wreck", where paying punters had to be exposed to terrible inside ad-gags and Juan Valdes on stage. Oh man that sounds like utter crap.

It seems the organizers of this event, sponsored by MTV and Levi's, should have first considered the ad industry’s golden rule before elbowing their way into this contest: Know your audience
Adland: 

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From NY Times:

A few weeks back, he said, he entered a contest for editors’ assistants sponsored by the New York chapter of the Association of Independent Creative Editors. The challenge? Take any movie and cut a new trailer for it — but in an entirely different genre. Only the sound and dialogue could be modified, not the visuals, he said.

Mr. Ryang chose “The Shining,” Stanley Kubrick’s 1980 horror film starring Jack Nicholson and Shelley Duvall. In his hands, it became a saccharine comedy — about a writer struggling to find his muse and a boy lonely for a father. Gilding the lily, he even set it against “Solsbury Hill,” the way-too-overused Peter Gabriel song heard in comedies billed as life-changing experiences, like last year’s “In Good Company.”

What's great about this is that Jack Nicholson really does play that same character in horror flicks and romantic comedies.

Too true.

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