Rm116 interviews Earl Cox, Chief Strategy Officer at The Martin Agency.
Adage.com reports on Diesel's recent viral stunt to promote their Intimate Collection. Two gorgeous, crazy girls (models) named Heidies steal an underwear collection, kidnap a sales manager (model) and lock themselves in a hotel room with their victim for five days, all streamed live to Diesel.com.
If you missed it, you can check out the "15 Megabytes of Fame" campaign here.
Kraft's ad review for the Oscar Mayer, Kraft Singles, Ritz, Triscuit and Grey Poupon brands has some unrealistic demands, specifically a demand that the shops give up ownership of ideas presented in the review -- but accept legal liability should the marketer end up using those ideas at some later date. Adage says:
...the marketer gave the impression it was backing down. "We're in the process of refining our agency-pitch requirements," said Kraft spokeswoman Renee Zahery, who declined to offer specifics. "Kraft values the relationships we have within the advertising community and wants to be fair. ... We realized these practices needed to be adjusted to align more closely with industry standards."
Watch a 30 second ad in Japan, get a free cup of coffee from the vending machine.
Adweek reports on the ad industry seeking global image boost and the WFA's plan includes: boosting consumer awareness about the self-regulatory system; speeding and simplifying the complaint process and the removal of advertisements that breach the codes; setting up a transparent adjudication process; and involving non-industry figures in the self-regulatory process to raise outward credibility and trust in the system.
Graphic Design Blog is running an experiment to see if designers think alike by asking folks to create a logo for two fake companies. Results to be posted May 29th.
Speakup posts on design cliches often used in logos.
Copyblogger has a copywriting contest to create a landing page and ad to drive traffic to it. Winners get money towards advertising on Squidoo. The whole thing is a way for them to promote something called SquidOffers, which are text ads that Squidoo users can vote up or down.