Shangri-La Hotels and Resorts awards its international advertising campaign development to BETC Luxe - Following a global agency pitch, the international luxury hotel and resort group Shangri-La has awarded BETC Luxe in Paris (part of the Euro RSCG network), the development of its new global brand campaign. The launch is scheduled for September 2007 and includes TV and print.
USA Today reports on marketers creating their own shows.
Valerie Bertinelli joins Kirstie Alley in new ad campaign for Jenny Craig. "Bertinelli, who hopes to shed 30 pounds by Christmas, will keep fans abreast of her battle of the bulge via regular video and blogs on jennycraig.com, along with helpful tips to aid the weight-challenged."