Local ad points out where the bus is heading.

Adland: 

Obviously not as hilarious as the "I ❤ DP" shirts , but this dry humor still made me smile. It's a bus ad for the local paper, pointing out that "the bus is going that-a-way". Ho-kay, thanks for clearing that up. Tagline: Norbottens Kuriren - we know Luleå

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.