Local ad points out where the bus is heading.

Adland: 

Obviously not as hilarious as the "I ❤ DP" shirts , but this dry humor still made me smile. It's a bus ad for the local paper, pointing out that "the bus is going that-a-way". Ho-kay, thanks for clearing that up. Tagline: Norbottens Kuriren - we know Luleå

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.