Low-Carbs Killing the Twinkie? Hear The Supermarket Guru on The Advertising Show

 
 

Low-Carbs Killing the Twinkie? Hear The Supermarket Guru on The Advertising Show

Hear Phil Lempert, Food Trends Editor for NBC’s Today Show, delve into the latest products and trends in the ever changing retail landscape of the food industry. For more than 20 years, Philip Lempert has become an expert analyst on consumer behavior, marketing trends, new products and food trends and thus, evolving into The Supermarket Guru. Phillip is also the host of a syndicated radio talk show on WOR Radio Network, correspondent for BBC Radio 5 Live, columnist for Progressive Grocer magazine, and a regular on The View, Oprah, Discovery Health and Extra.
Want the inside scoop on Advertising Week NYC? Hear a special appearance from Scott Donaton, editor of Advertising Age Magazine and author of “Madison & Vine”. Scott gives the inside scoop on the events and what happened behind the scenes during the weeklong seminars. Scott Donaton oversees the editorial strategy and editorial operations of the weekly Advertising Age and of AdAge.com. He also founded, and manages the editorial direction of, Advertising Age’s Madison & Vine initiative.

Tune in Saturday 8-10 p.m. CET (2-4 p.m. EST) to for their live webcast. Or check out their commercial free archives

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