"Lucky" is going to Cannes. Will the three legged cheetah be lucky?

 
 
 

"Lucky" is going to Cannes. Will the three legged cheetah be lucky?

@gatehousesa just tweeted that "Lucky" is going to #CannesLions. Since I'm such a sap for kitties, even the super fast antilope-killing kind, I wish y'all luck over there. Actually, I'm sold the moment Lucky topples over because she only has three legs. Aaaaaw.

The ad , directed by Henry-Alex Rubin shows a glimpse from the life of Lucky, a cheetah that's driven around by Marlice van Vuuren at the Naankuse Wildlife Sanctuary in Namibia. Lucky likes to stick her head out of the car window and feel the breeze.

Adland: 

Comments

Totally a dog person, find most company's attempts at feel-good ads really weak -- but this one gets me every time. Amazing. A great story well told, with a subtle, but appropriate, product tie-in.

If there was some sort of search at the Cannes site, I could see how it did.

It was only shortlisted if I recall correctly. That's not so "only" though.

edit - Canneslink: http://www.canneslions.com/work/film/entry.cfm?entryid=4134&award=101

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