Luerzer's in america - jingle contest


Fancy winning a Luerzer's TV Archive Mag/DVD delivered to your desk?
Remember that Luerzer's TV Archive Mag/DVD coming to USA - they'll need a jingle, and we'll need your help!

Best three get gold-silver and bronze Luerzer's TV Archive Mag/DVD stuffed envelope. Read on to see the task at hand;

Your Mission: Luerzer's International Archive of the worlds best ads is coming to America - and they'll need a themetune! It is your job to save the world by writing them a jingle to take the USA by storm with. Something catchy, that people simply can't stop singing.

All set to the tune of "Kids in america" written by Ricky & Marty Wilde.
Looking out a dirty old window
Down below the cars in the
City go rushing by
I sit here alone
And I wonder why

Friday night and everyone's moving
I can fell the heat
But it's shooting
Heading down
I search for the beat in this dirty town

Down town the young ones are going
Down town the young ones are growing

Chorus :

We're the kids in America (x 2)
Everybody live for the music-go-round

Bright lights the music gets faster
Look boy, don't check on your watch
Not another glance
I'm not leaving now, honey not a chance

Hot-shot, give me no problems
Much later baby you'll be saying never mind
You know life is cruel, life is never kind

Kind hearts don't make a new story
Kind hearts don't grab any glory


Come closer, honey that's better
Got to get a brand new experience
Feeling right
Oh don't try to stop baby
Hold me tight

Outside a new day is dawning
Outside Sububia's sprawling everywhere
I don't want to go baby
New York to East California
There's a new wave coming I warn you


We're the kids
We're the kids
We're the kids in America

Rules pay attention - You need to be logged in when you comment. Just post your jingle suggestion and we can look up the winners via their adgrunt user names.

Anonymous posters win nothing.

Be irreverant and funny! This aint a real brief, make us laugh - the real Luerzer's Archive guys will be judging the bellylaughs.

I'll email the winners, and ask where the prizes shall be snailmailed to, so make sure your current contact email is up to date. (the hidden email only you and the database knows, where you get your password sent too..)

This is the world wide web, so no matter where you might be you are still eligible to win if you write funny enough. ;)

Radio spots and commercials are usually 30 seconds.. One verse and a chorus will do, no need to rewrite the entire song. Just make the verse-ryhmes choice.

Last date of entry: Winners will be announced the 15th of August, that's next Friday! Get cracking!

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (10)

  • claymore's picture

    Ok, so I'll be the first one - it takes on the second verse and chorus...

    The sexiest ads, each from a master
    Look grunts, with your eyes and crotch
    Take another glance
    It's chock full of "wow," puts you in a trance
    Hot shots with emotional problems
    Big checks and drugs each one out of their mind
    You know they're all cool, they're above the grind
    Find ads with nipples and 'xplosions
    Find ads with social erosions
    Luerzer's coming to America (whoa-oh!)
    Luerzer's coming to America (whoa-oh!)
    Every advert's DVD or perfect-bound!
    na-na-na-na-na Bling!

    Aug 10, 2003
  • Dabitch's picture

    *applauds Claymore*

    hehe, that works. I can sing that with no trouble. Catchy!

    Aug 11, 2003
  • Dabitch's picture

    *clears throat* Arite, my turn then.
    Looking out our office window
    In our bin are dead ideas
    Briefs go rushing by
    I sit here alone
    And I wonder why

    Award night and everyone's mourning
    no statues for us
    But it's coming
    Lurzer's down
    Have all the winners in this dirty biz

    Down town the young ones are coming
    Down town the young ones are clawing

    Chorus :

    DeeVeeDee's in America - whoho
    DeeVeeDee's in America - whoho
    Everybody live for the advert-go-round!

    I'm never as good as Claymore, but hey, "DeeVeeDees in America" is damn catchy.

    Aug 13, 2003
  • Neo's picture

    yeah that was good. I can't ryhme for shit, but I placed a subscription for the creative dept.

    Aug 15, 2003
  • caffeinegoddess's picture

    Staring at blank piece of paper
    No inspiration or
    Bright ideas come to me
    A desparate cry
    And I count to three

    Then I see Luerzer's behind the papers
    I can sense the spark
    Feel it's embers
    Heating up
    I scan the brilliant ads - I get set up
    To the pad ideas start flowing
    To the pad ideas start growing

    Chorus: Inspiration in America
    Inspiration in America
    Everybody get's it from Luerzer's Archive

    Bright ideas start to flow faster
    Hey you, do not bother me
    Meetings have to wait
    This idea is great, tons of awards await

    Cannes and Clios come to me
    I'll be inspiration in Archive, bear in mind
    You know ideas can be hard to find
    Creatives know the story
    We all want a bit of glory

    Chorus: Inspiration in America
    Inspiration in America
    Everybody get's it from Luerzer's Archive
    (na-na-na-na-nah na-na-na-na-nah)

    No more cheesy and awful ads on the air
    Time to create something amazing
    Ground breaking
    Let's start a new revolution
    Be engaging

    Today we fight for the great work
    Today we tell the clients where to go
    I don't want crap on my tv,
    In magazines or on big billboards
    You and me let's start advertising's golden age.

    Inspiration in America!

    Aug 15, 2003
  • Dabitch's picture

    aaaah, now that one was good too. *applause* :))

    Aug 15, 2003
  • andromeda's picture

    Hot dang I missed it what a shame - Your jingle suggestions are funny as hell!

    Aug 18, 2003
  • Dabitch's picture

    thanx a LOT now I can't get
    Inspiration in America
    Inspiration in America
    Everybody get's it from Luerzer's Archive
    .......out of my head!!

    Aug 19, 2003

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