The Lynx / Axe effect jokes are wearing thin

Adland: 

There's a few neat tricks over at youtube, for example shortcut scrubbing where your keypad numbers will shortcut to specific areas of a video - press 1 = 10% 2 = 20% and so on. Razorfish put their thinking cap on and wrote a script for Lynx around this little trick. Watch the film below, if you press 5, 7, 3, 8 the reporter will reveal ‘The Lynx Effect’, which I'm sure you've already figured out by now. It might amuse the type of people who will press 3 repeatedly while giggling, but I'm not one of them. Then again, I also don't buy Lynx / Axe, so I guess it doesn't matter that I think this is predictable and unfunny.

Comments (1)

  • Ian Williams's picture
    Ian Williams (not verified)

    "Then again, I also don't buy Lynx / Axe"

    ...why would you? You're not 15...

    Oct 05, 2011

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.