I generally like Lynx/Axe ads even though some argue that they are sexist and one-dimensional all over the place, since women are but babes controlled by canned pheromones and mens only ambition is to bed as many of them as possible. Some are funny.
This one however, I positivly hate. Men want to get scrubbed up and hosed down as if they were cars, dogs or inprisoned? Spelling it Mänwash but then pronouncing the Ä as an A anyway? Playing up that old Swedish sexy blond stereotype thing? Gag. That just about pushed every peeve button I've got. This ad blows, and not in the good way. If you wish to continue punishing yourself check out the URL in the ad for some lynx blog action.