Lynx worst ad to date - the M


I generally like Lynx/Axe ads even though some argue that they are sexist and one-dimensional all over the place, since women are but babes controlled by canned pheromones and mens only ambition is to bed as many of them as possible. Some are funny.

This one however, I positivly hate. Men want to get scrubbed up and hosed down as if they were cars, dogs or inprisoned? Spelling it Mänwash but then pronouncing the Ä as an A anyway? Playing up that old Swedish sexy blond stereotype thing? Gag. That just about pushed every peeve button I've got. This ad blows, and not in the good way. If you wish to continue punishing yourself check out the URL in the ad for some lynx blog action.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • Robblink's picture

    Yeah, it's not as good as the Lynx Jet. Get on and Get off.

    Jul 28, 2006
  • jakethemus's picture

    Holy crap. Forget all the stereotypes and obvious attempts to copy the rest of the world's work on Lynx, what about the fact that they aren't even good at being sexist. At least show me some more hot female action. Too much naked men for me.

    I think this ad was made by the 'mentally challenged'

    Jul 30, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    But the ironing lady. The IRONING lady. Need... cold... shower. Must... go... to... M

    Jul 31, 2006
  • TDD's picture

    I'm surprised the men weren't wearing horned helmets.

    Jul 31, 2006

Leave a comment