Lyriquid Perfection


Smirnoff's "clear as your conscience” advertising campaign for Smirnoff Ice has been replaced by a new approach using a different language entitled “Lyriquid Perfection”. The £8.5m TV and poster campaign "has trawled the depths of “yoof” vernacular" in an attempt to target 18 to 24-year-old males.
"The new ads use streetwise, edgy catchphrases and descriptions to tell the tale of what happened on a night out. The posters illustrate vividly their observations from spotting a gorgeous woman across the dancefloor, trying unsuccessfully to talk to women , standing in the queue at the late-night garage being served by a useless attendant . "

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (1)

  • anonymous's picture

    Can anyone tell me the name of the track in the background to this ad. or the artists name

    Sep 13, 2003

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