Macys Thanksgiving day parade is the biggest Rickroll ever.

Adland: 

This is either Rickrolling jumping the shark or fantabolous cheez at its very best depending on who you ask. Pleasing to kids who love Foster's, moms who like harmless cartoons and everyone in on the rickroll joke (ie, us internet hipster folk who watch adult swim) at the same time. Plus, Rick gets to show off that he still has all that wavy hair and can belt out the notes and be cute just like in the eighties. Is it a freudian slip that the voice over guy pronounced "phenom" as feNOM?

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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