Marcello Serpa the handsome latin ad genius who's been raking in the awards for AlmapBBDO ever since he made history in 1993 as the first latin american to nab the prestigious Grand Prix in the Cannes Lion for the Antarctica soft drink campaign, has been named the recipient of the Clio Lifetime Achievement award. Congrats! Now you can put the personal Clio next to the 45 other clio's you've won over the years.
Marcello Serpa will be given the award the 15th of May at the Gansevoort Hotel South in Miami Beach where this years Clio festival will be held.
Ever humble, Serpa's comment was:
I was pleasantly surprised and very happy that Clio thinks my work deserves such an award.