Master Kong invents a new way of seeding their viral to adsites.

 
 

Master Kong invents a new way of seeding their viral to adsites.

Did y'all know I've gotten cynical over the years? Nooo, say it ain't so the crowd roars in mock shock, but yep, I have.

See, when I got this email, I did immediately think "is this a trick to get me to post it?", either way the most I could be bothered doing was deny it was our viral on twitter eleven hours ago. It was the 0 connections on her linkedin page that sealed the deal for me, well, that and no response to my email. Oh, and her lastname.firstname@gmail email was lacking a G. I may make typos, but I'm not blind.

Hi there,
There are rumors that the 'Master Kong' TV interview

is actually a self promo for Adland. Can you confirm this? and if not- do you have a hint who is behind this?
Many thanks
Jaia Rosenberg
free-lance journalist for advertising publications and creative ad blogs

And lo and behold, looks like Steve over at adrants got the same email: Master Kong A 'Viral' For Adrants?. So fess up fellow adbloggers, who else got it?

So who, pray tell, is behind this viral? Lets file this under: who gives a toss. Honestly, virals that make me hunt for the sender have bored me for years already.

Update: Arity, over twitter I got it confirmed from @griner and a few others that practically every ad-news-gossiper got this email, how clever.

The funniest? @creativitymag got a mail from Jaia too and at that time her Linkedin page stated that she worked for them. Do'h! @creativitymag knows that she does not.

Adland: 

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Arity, over twitter I got it confirmed from @griner and a few others that practically every ad-news-gossiper got this email, how clever.

The funniest? @creativitymag got a mail too and at that time her Linkedin page stated that she worked for them. Do'h!. @creativitymag knows that she does not.

It's weird. The Master Kong brand produces a variety of food products from bottled water to noodles and cookies. Euro RSCG as well as Saatchi work for them. The mistery exec creative director Brad Russell does not exist, but the amount of lions on his cupboard suggest this viral was shot at, and thus probably by a "big" agency. The garden where the 'interview' takes place also looks quite Asian. The featured master Kong looks Thai as do his middle names. The news reader guy looks very, very similar to the guy in the yoga session towards the end of the clip (just before the gorilla). The you tube video is posted by an Andy W Kramer. There is an Andrew W Kramer on facebook with 0 friends (start twilight zone music).

That's what I can deduct so far. So my bet would be EURO, Saatchi, or Ogilvy either in Bangkok, Hong Kong or KL. I love these kind of puzzles on a Friday afternoon.

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