Materazzi takes it to the chest again, this time for Nike

Nike is spoofing the now infamous headbutting incident during the FIFA World Cup between between Italy's Marco Materazzi and France's Zinedine. Materazzi stars in the new spot with the tongue-in-cheek endline: "Every athlete has their secret weapon." It was filmed last month close to Nike's Italian HQ in Bologna and is for a new training vest Materazzi wears in the spot.

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (1)

  • shmulikber's picture

    it's always easy to be a naysayer, but it feels like they could have done so much more with this.... the whole execution just sorta falls flat and isn't all that enjoyable... it's a shame.

    Sep 25, 2006