Materazzi takes it to the chest again, this time for Nike

 
 

Materazzi takes it to the chest again, this time for Nike

Adland: 

Nike is spoofing the now infamous headbutting incident during the FIFA World Cup between between Italy's Marco Materazzi and France's Zinedine. Materazzi stars in the new spot with the tongue-in-cheek endline: "Every athlete has their secret weapon." It was filmed last month close to Nike's Italian HQ in Bologna and is for a new training vest Materazzi wears in the spot.

Comments

it's always easy to be a naysayer, but it feels like they could have done so much more with this.... the whole execution just sorta falls flat and isn't all that enjoyable... it's a shame.

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