Maxwell House Gives Toll On House

My morning drive to work today was nice and easy, as many people have taken the day off for their Thanksgiving travel and festivity planning. But, one thing that made it even nicer was not having to pay the Toll. No, not today. Unfortunately I didn't get a chance to snap a picture of the toll booth before driving through, but there were signs with "Your Toll is on the House", which the unusually jolly toll-taker repeated as they denied my dollar and handed me a sample of Maxwell House coffee. Pictures of the free booty below.

It's an interesting tie-in for this season. I have to wonder if they are doing it free only during rush hour, figuring that many people wouldn't be going into work today, or if it's an all day thing (I'll find out when I head home).

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.