MC Hammer to launch new search engine

Yes, you read that headline right. MC Hammer is launching a search engine called Can he compete with the likes of Google and Bing (not to mention Yahoo!,, and all the rest?) I find it hard to believe that this will go anywhere, but I've been surprised by much less.
Here's a clip from Web 2.0 of Hammer talking about it.

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.