McDonald's Poppy guerilla stunt might last forever as it's illegal to remove it


Sean Click may have come up with the everlasting ad, as "it is illegal to pick, destroy, or dig up a California poppy" in California where this McDonald's logo appears on the side of a road. (California Penal Code § 384a actually this law applies to any plant, not just poppies.)

Yes, Sean's idea is a classic seed bombing* but with a twist, and the Next web calls it possibly official, but whether McDonald's bought this ad or not is still unclear. Either way, all you really have to do to get rid of this logo built out of the invasive species known as the California poppy, is to throw down more seeds of any kind, possibly remixing the perfectly executed logo into something like this.

* note, read the comments. This is a simple photoshop job, ie; spec work and not an actual seed bombing which would have been AWESOME

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (7)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I'm saying Photoshop too. Looks like the wrong colour for California Poppies, plus there'd be a huge amount of maintenance involved to get them to stay in that shape. #alexforgothislogindon'thitme

    Feb 07, 2012
  • Dabitch's picture

    Well, it is a bit odd that he didn't link to the Google-map area where this can be seen "live" so to speak. That would have settled doubts right quick.

    Feb 07, 2012
  • Barlow2's picture
    Barlow2 (not verified)

    Google map doesn't help because it is photoshop!!! It's obvious!

    Feb 09, 2012
  • mae | custom sticker printing services's picture
    mae | custom st... (not verified)

    Right guys, I say this is about a little bit of photoshop tricks. No wonder why we can'f find them on Google maps.

    Feb 10, 2012
  • kidsleepy's picture

    California Poppies are all kinds of colors, including yellow. So the idea conceivable.
    But it's spec.

    And I have three reasons for this opinion:

    1. Poppies are notoriously fickle. Last year in Southern California, only 30% of the Antelope Valley Poppy reserve bloomed.

    2. They don't actually bloom until spring at the very earliest, or summer. So unless this was done two years ago, or the designer has the ability to time travel....

    3. From wiki: "A common misconception associated with the plant, because of its status as a state flower, is that the cutting or damaging of the California poppy is illegal. There is no such law in California, outside of state law that makes it a misdemeanor to cut or remove any plant growing on state or county highways or public lands... (Cal. Penal Code Section 384a) California Penal Code (at FindLaw)."

    Feb 10, 2012

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