McDonalds, Racism and Coffee


McDonalds, Racism and Coffee

When in Australia, be careful what you call your coffee.

Bandt reports that Aboriginal activist Stephen Hagan lodged a complaint about a McDonalds McCafe ad to the Advertising Standards Bureau for the ad because "it contains a culturally offensive reference to indigenous people." McDonalds responded by not airing the ad while waiting for the ad watchdogs verdict. That the McDonald's McCafe TV commercial contained racist references has been dismissed by the watchdog.

"The execution in question featured images of a tall African American basketball player while a voiceover refers to a short black coffee. It is part of a campaign containing a number of ads created by McDonald’s ad agency DDB"


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