Earlier today, Apple.com posted their TV campaign for iTunes Music on their site. The approach? Endearingly hokey, but still a hoot. They kept it simple, which is a good thing - In a way, I suppose they're exemplifying how supposedly simple the new service is to use by simply showing people singin' along to their music (with varying degrees of success). Worth a peek to see and judge for yourself.
Watch out for Nic tho - he'll take you to Honkeytown right quick. Go Nic!