Metro: "I'm obsessed with advertising"

Yesterday I was on page six in Metro, Sweden - which can also be found here on the web with the headline: "Mom must have dropped me on the head when I was a kid". Sorry mom.

How did you build up the site?.
By being stubborn. When I began (in 1996) I had to get my own server. I don't just write, I run the server, I digitize the commercial films, and I've built the database. I don't add stuff without the creators permission, but since the arrival of youtube and myspace commercials are being thrown around left and right.

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.