Milk and Mobile Phones.


Milk? and Mobile phones? What do they have in common? The packaging of course! But don't drag that all the way to the ads.....

I was seriously flabbergasted when I saw this ad.

Ok, so the milk -mustache ads are famous, at least to us adpunters.. But does the average punter in Holland know about the American east-coast milk campaign? I don't think so. Will they get it? I don't know. But more to the point...Does it say anything at all about the motorola phones apart from the fact that they come in silver colored tetra-packs (This by the way is not exclusive to them, all mobile phone brands come in tetra-packs in Holland).

The most self referential ad I have seen so far, one wonders how they sold this to the client.. I'm sure you have a theory and opinion too, share it !

This Motorola ad was created at McCann in Amsterdam and when their creative director Kees Rijken saw this page he said: " Who wrote this!? What a pretentious dick!" . Well, I'll take that as a compliment, Kees. ;)

I also need help finding the original Milk Mustache campaign!
I saw an ad in Sweden featuring Cyndee Peters sporting a mustache in an ad in the late eighties. Anyone else remember that one or is my ad-brain outta whack?

Update Cyndee Peters was indeed in a Swedish ad campaign sporting a mustache - see Milk - where did you get that mustache?

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.