Minority Report -type advertising not so far away

 
 

Minority Report -type advertising not so far away

The billboard is listening.

"In an advertising ploy right out of Steven Spielberg's "Minority Report," electronic billboards in the Bay Area and Sacramento are being equipped to profile commuters as they whiz by -- and then instantly personalize freeway ads based on the wealth and habits of those drivers."

These billboards key into the radio station a driver is listening to and then tailor the ads to the suggested demographic.

Adland: 

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