Miracle Whip strikes back on Colbert tonight.

Last Thursday The Colbert Report mocked the Miracle Whip campaign, or so I hear - the only way I'll get to see it is by torrenting the file or staring at the Hulu.com "we're sorry but this video can't be seen in your region" pretending I've seen it... Either way, I hear it was funny. Via Stardestroyer.bbs and Eat Me daily comes this scan of the full page ad with ad-itude where Miracle Whip makes Colbert their.... Oh, you know where I was going with that, finish that sentence.

Dear Mr. Colbert,
Recently on your show, you tapped into a sore spot in our nation's psyche: the eternal struggle between mayonnaise and Miracle Whip. And surprisingly, for a man of your impeccable intellect, you've chosen the wrong side. A side doomed to a painful, drawn-out, utter and complete defeat. Like the Plantagenets in the Hundred Years' War. Or whichever one was the cat in "Tom and Jerry."
Mr. Colbert, we found your attacks a little harsh, occasionally funny, and at times, wholly inaccurate (for the record, our target is 18-35, not 34). But unlike most advertisers who are so mayo, who would back down at the slightest whiff of controversy, and pull their advertising from not just your show but from your entire network and all its sister entities -- we intend to do the opposite.
On Thursday, November 12, we will dominate the airspace on your show. With every commercial break, your viewers will be exposed to hardcore Miracle Whip attitude and revelry. You will see our legion of (as you call them) "mayo nay-sayers" snarfing sandwiches topped with our one-of-a-kind flavor in a very cool and totally hip way. They will be in your face and massively dope. It goes without saying, they WILL NOT TONE IT DOWN. And you will begin to see the soft, bland white walls of the mayo empire begin to collapse under the weight of its own whipped-egg pretentiousness.
Think about it Mr. Colbert. In a sense, we will own you.
We're on a mission. We're taking no prisoners.
We're raising Hell, Man.

Comments (1)

  • fairuse's picture

    disclaimer: I do not watch the show.
    There is hope and there is joy in my heart. Miracle Whip gets it! After a lifetime of Hellman's mayo people looking down their nose at me after I say my bacon-Lettuce-tomato sandwich better have Miracle Whip and not mayo; I can say the death star is blown to atoms by the freedom fighters (A.K.A. Miracle Whip Marketing Team).

    Now I will watch that show segment -- the primary source must be seen. Reports from trusted 2nd tier are fine but seeing for one's self is king.

    Hulu: This is my personal thought which is IP, ™ ® © : You had a great alpha-beta lab for research. Now it is a shadow of what could have been a global portal (with proper controls). I say to Hulu & world, 'there is an app for that'.


    Nov 14, 2009

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.