Model goes behind the camera

Adland: 

Vogue UK reports Elle MacPherson has decided to act as creative director on her latest ad campaign for her new Intimates collection. The campaign includes voyeur-style posters as well as TV spots.

Clickstream.co.nz/Elle

"The idea was to create a number of intimate moments; a glimpse at a beautiful woman in another room. The mood is very Rear Window, very Hitchcock heroine," says Elle. "It was an enormous project, something that I put all my energy into. In fact, it was quite a relief not to have all the pressure that comes with modelling too." (ad can be downloaded here. )

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

Comments (5)

  • Dabitch's picture
    Dabitch

    I can see why they call her "The Body". There's 0 thought behind this creepy voyeur video.

    Aug 17, 2003
  • Dabitch's picture
    Dabitch

    it's the soundtrack that makes it creepy.

    Aug 18, 2003
  • Dabitch's picture
    Dabitch

    what soundtrack? Oh...
    It's a helluva lot better than the Kylie video... More potential to go viral under "hidden camera girl in dorm" on bearshare...

    Aug 18, 2003
  • Dabitch's picture
    Dabitch

    Hmm. Not much thinking going on here "intimates" and an intimate voyuer type shot. I like the undies though.

    Aug 18, 2003
  • sport's picture
    sport

    I like them. It's just a shame that they are too damn short.

    Aug 19, 2003

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