Vogue UK reports Elle MacPherson has decided to act as creative director on her latest ad campaign for her new Intimates collection. The campaign includes voyeur-style posters as well as TV spots.
"The idea was to create a number of intimate moments; a glimpse at a beautiful woman in another room. The mood is very Rear Window, very Hitchcock heroine," says Elle. "It was an enormous project, something that I put all my energy into. In fact, it was quite a relief not to have all the pressure that comes with modelling too." (ad can be downloaded here. )