Money talks, and it wants you to buy stuff. Seems the old idea of stickers on money has a new lease on life, with even full fledged specialized media agencies opening in it's honor.
"The idea was born when I received a coin at a taverna in Greece which had a sticker with the name of the bar on it" said Thomas Ridell, founder and CEO of Moneymarketingmedia .
Several lawyers have looked into the legalities of stickers on Swedish
money and while it is clear that bills may not be 'stickered', there is
nothing stopping people from putting stickers on coins, as long as the size and the weight of the coin is not affected.
Åsa Syden, lawyer at Swedens National Bank (Riksbanken) is less enthusiastic: "This must be stopped, if we have to we'll take them to court." she stated to Dagens Industri before even the first coins hit the streets.
The first customer to try out the coin-ads from Moneymarketing is Fly Me, who are running a competition, if you find one of 'their' coins you can win a years worth of air-travel.
Sending messages on bills and coins isn't groundbreakingly new, interactingarts has been stamping messages on bills, like: "WARNING! Money can severely damage your mind, health, soceity and environment", and one can find stamped US bills where Washington states "I grew hemp".
The TV show Traffic in the United States used 1 million dollar bills to promote their show. There's even been a D&AD winning campaign on coins. Much like Thomas Ridell I've received stickered coins advertising anything from bars to tire-specialists already way back in the eighties.
It looks like the idea of using money as advertising space is here to stay people - right now the novelty may cut through the clutter, but how long before it becomes the clutter? What do y'all think about this?