Another article about ad companies attempts to make annoying ads more annoying... pop-up ads are, apparently, too easy to ignore:
"A relatively new feature may make it harder for people to avoid these windows. Using a technique called the "kick through," advertisers can direct a person to another Web site if they simply move their cursor across the pop-up ad--no clicking is necessary."
"Kick through" - that's ad speak for "mouse over". Advertising companies - trying to make something annoying and aggravating sound "new" and "exciting". It's not a way of totally disrupting the user's browsing experience, alienating users, and raising people's blood pressure! It's a "kick-through"! It's like Bruce Lee and shit!