More food marketing and fatter kids

Food marketing swells as kids get fatter says the NYT.

"The problem of obesity is so staggering, so out of control, that we have to do something," said Walter Willett, a professor of nutrition at the Harvard School of Public Health. "The vast majority of what they sell is junk," Willett said of the big foodmakers.

The increase in food marketing to children has closely tracked their increase in weight. Since 1980, the number of obese children has doubled to 16 percent, according to the Centers for Disease Control and Prevention.

Meanwhile, on the other side of the pond, the EU is still pushing for a ban on marketing to children, marketing portraying women in a sexually gratuitous way, moves curbing the advertising of alcohol, and an end to ‘vague and meaningless’ health claims.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.