about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • duncanmacl's picture
    duncanmacl

    Like the Get A Mac series, the McGuinness ads accentuate preconceived biases held by PC and Mac users. But this time he's added in an economic twist (boss vs worker), generational twist (boomer or Gen X vs Gen Y).

    Mar 06, 2007

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