More than the usual...Philippines!


Winner of the most recent Internationale Tourismus Borse (ITB) - Best International Video Advertising, the Philippines boasts itself as a "more than the usual" country to visit.

The commercial showed coconut trees as "more than the usual high rise", a scuba diver with a school of fish as "more than the usual rush hour"...if only the tourism site had a clip to show it, the best I found was a Flash intro to the WOW!PHILIPPINES web site . It pretty much shows what happens in the real video. You guys might want to check it out.

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Comments (1)

  • Robblink's picture

    It's an OK positioning for a tourism campaign, but somehow it reminds me of the Fosters beer commercials or even the Corona beer spots. But then again, tourism and beer are all about escapism!

    Aug 27, 2003

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