More "viral" mishaps. Sony takes a beating.

The All I want for Xmas rubbish Sony Fake Blog is "worse than McDonalds Blog, Walmart Blog, LonelyGirl combined" says Kate Zimmermann and I'm bound to agree. The blogs is still desperatly trying to keep up appearances long after it's been called out as fake in the comments. The agency says:

"Please know that we approached the client initially with this scenario and they said 'who cares if people find out? As long as it is funny, we do this stuff all of the time.'...when was the last time people were blogging about Zip ato ni? I'm confident Dawn will turn this into one helluva a case study in the months to come."

A case study in how not to do it?

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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