Moron marketers misinterpret mischief, run amuck with meaningless monikers.

A little while back, The Design Conspiracy concocted a website, What Brand Are You, to rip on the recent proliferation of sh*tty and nonsensical company names. They did this by coming up with a pile of sh*tty and nonsensical company names of their own.

Well, according to the BBC, not everyone caught on to the gag, which of course just makes it even funnier.

Comments (6)

  • Dabitch's picture
    Dabitch

    My Brand name is: libertas

    "Your brand will be unique because this denotes":

    one more time

    hey this is funny.. add "on the bed" to the end of anything that site says and keep laughing until late afternoon.....

    Nov 20, 2003
  • blabla's picture
    blabla

    Liberthuh? Sounds a lot like a brand name for feminine protection products to me...
    In which case "one more time" is sadly all too true...

    Nov 20, 2003
  • blabla's picture
    blabla

    Hmmm. Wait.. Now that I have looked at more of the names, I think these fellars are hitting their own PR-drum with a bit of a fib.

    One of their name suggestions - winnovate has been around since 15-jun-2001, long before this spoofy brand name site was created. Same with Bivium (Bivium Group), Informo has been around since 12-jun-2001, and Evolver was bought in April this year.

    Just goes to show ya, even the silly names are taken. In fact I didn't find any that weren't except "Retardo"

    Nov 20, 2003
  • Dabitch's picture
    Dabitch

    Youre right - even libertas have been around since march this year.. hehe. :)

    Nov 20, 2003
  • caffeinegoddess's picture
    caffeinegoddess

    Hah! I suppose that's why there are so many bizarre names for products out there. All the good ones are taken. :D

    Nov 21, 2003
  • Dabitch's picture
    Dabitch

    even the really ridiculous ones are taken. ;)

    Nov 23, 2003

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claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.