The most interesting branding on twitter @TheeDosEquisMan

Can you do branding in 140 chars? The "I am what Willis was talking about" most interesting man in the world handles his twitter-account with panache - @TheeDosEquisMan

He frequently calls 911- just to see if he can help out.

I was never a big fan of the most interesting man campaign, but it has consistently been bringing home the accolades and awards, because it's consistent. This twitter-account has pretty accurately captured the exact tone of voice, and manages to be topical on the news of the day as well. Hmmm.....

He sat by the Queen Mother at the Royal Wedding, and didn't need an invitation. His presence was his Wedding gift. #rw11

A branding twitter account that uses hashtags? & Twitpics? Oh my.

He has won the Lifetime Achievement award... Twice.

Sometimes the tweets even step into very risky zones, but see, this is the most interesting man in the world. Unlike the Kenneth Cole account, this man might balance right on the line, but if he oversteps it, the line will move to his favor. 245,301 people follow @TheeDosEquisMan hanging into every tweet.

The @DosEquisMan , @DosXXMan and @DosEquis are reportedly crying in their beers about it.

Comments (6)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Tell me something. Did this guy used to be the fake charlie sheen?

    May 10, 2011
  • Dabitch's picture
    Dabitch

    Don't know if that was him as well. (But this is not the official Dos Equis)

    May 10, 2011
  • AnonymousSUPERMAN!'s picture
    AnonymousSUPERMAN! (not verified)

    This guy is great. Dos Equis should hire him to man the real account, which is stale.

    May 10, 2011
  • kidsleepy's picture
    kidsleepy

    it's funny. i love this campaign. love the way it is shot and yes the consistency of it. it's brilliant.
    but to me it's a guilty pleasure, since it's a total rip off of the chuck norris facts which began a full 3 years before the campaign went national. i still don't care enough to totally dismiss it though.

    May 11, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I see his account got suspended. Anyone have an archive of all his posts?

    Jun 28, 2011

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.