Can you do branding in 140 chars? The "I am what Willis was talking about" most interesting man in the world handles his twitter-account with panache - @TheeDosEquisMan
He frequently calls 911- just to see if he can help out.
I was never a big fan of the most interesting man campaign, but it has consistently been bringing home the accolades and awards, because it's consistent. This twitter-account has pretty accurately captured the exact tone of voice, and manages to be topical on the news of the day as well. Hmmm.....
He sat by the Queen Mother at the Royal Wedding, and didn't need an invitation. His presence was his Wedding gift. #rw11
A branding twitter account that uses hashtags? & Twitpics? Oh my.
He has won the Lifetime Achievement award... Twice.
Sometimes the tweets even step into very risky zones, but see, this is the most interesting man in the world. Unlike the Kenneth Cole account, this man might balance right on the line, but if he oversteps it, the line will move to his favor. 245,301 people follow @TheeDosEquisMan hanging into every tweet.
The @DosEquisMan , @DosXXMan and @DosEquis are reportedly crying in their beers about it.