Movistar is doing instant messaging branding

 
 

Movistar is doing instant messaging branding

Adland: 

Movistar, the spanish telecommunication company, is sponsoring
the letter "m" in every message typed by spanish MSN messanger users. When they type it, they see the Moviestar "m"-logo instead.

You can see what I mean at www.ninjamarketing.it. (Click on "La schermata")

Comments

fantastic - now I just want the letters in my word applications to be sold by microsoft to the highest bidder.

.....and everything you type will look like a ransom note. *Moahahaha*!

Ahhh... So that's why I sometimes fell like Bill Gates is holding me hostage...

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