Movistar is doing instant messaging branding

Adland: 

Movistar, the spanish telecommunication company, is sponsoring
the letter "m" in every message typed by spanish MSN messanger users. When they type it, they see the Moviestar "m"-logo instead.

You can see what I mean at www.ninjamarketing.it. (Click on "La schermata")

Comments (4)

  • nicolasz's picture
    nicolasz

    fantastic - now I just want the letters in my word applications to be sold by microsoft to the highest bidder.

    Jun 30, 2005
  • Dabitch's picture
    Dabitch

    .....and everything you type will look like a ransom note. *Moahahaha*!

    Jun 30, 2005
  • kgeiger's picture
    kgeiger

    Ahhh... So that's why I sometimes fell like Bill Gates is holding me hostage...

    Jun 30, 2005

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