M&S admits "we boobed" and apologizes for £2 DD bra charge in ad

M&S justified the surcharge for largest bra's by saying "because larger bras need more work to provide the extra lift." Curvy ladies were not amused and soon a facebook group called Busts 4 Justice was protesting loud enough about the "tax on big boobs" that they were heard by the tabloids. M&S chief executive Sir Stuart Rose admits that The Sun helped swing the new price setting.

“We always try to do the right thing by our customers and we thought we had.
“But as The Sun has shown, it’s clear we’ve got it wrong this time.
“From tomorrow — no matter whether it’s large or small bras you need — the price will be the same, with the same level of great support.”

The Sun, always classy, worked in "exactly 64 years after VE-Day" just so that they could pun the headline: DD-day. The minds of their writers must be a fascinating place of boobs and bombs.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Leave a comment