MSN Launches "iLoo"


MSN Launches "iLoo"

We've been laughing at this all morning - seriously believing that this is a joke.

Alas, it's not a joke, MSN Launches World's First 'Internet Loo' brags a pressrelease from Microsoft today.

Apparantly, The iLoo will be mobile and is part of MSN’s mission to allow instant logging on "anytime and any place".

Their old tag - "Where do you want to go today" could be changed to "Where do you need to go today".

The worlds first www.c will have broadband, a keyboard, plasma screen, wi-fi and the works - users will be able to sit down and surf whilst taking a wwwhiz.

The door is wide open for "download" and "log out" jokes.....
**** despite microsoft sources confirming this - it was only a severly delayed April Fool's joke. or that's what they are saying this week, anyway.

**** ooops, they changed their Minds again - it was real. I'm getting dizzy.



hahaha-hi-hilarious! (and so is the image at the trackback article over at bit.ch)

I wonder if that butterfly will be hovering over the user.

this has got to be a joke.this has got to be a joke.this has got to be a joke.this has got to be a joke.please let this be a joke.

this is a mis-guided April Fool's joke apparently: http://news.com.com/2100-1041_3-1001109.html?tag=fd_top

SNL's Weekend Update couldn't resist going through the wide open door mentioned above...

"Log in while you log out."


"Microsoft claims that the iLoo, an outhouse with a built-in terminal for Web browsing, was an April Fools' Day gag--even though it was announced May 2."

perhaps they used their own software to determine what date it was? April fools on May second??

wirestory: it was a joke - sent out April 30 and confirmed by Microsoft sources.

REDMOND, Washington (AP) -- Microsoft Corp. said a company news release that it was developing a portable toilet with Internet access, called an "iLoo," was a hoax perpetrated by its British division.

The April 30 release, issued by the company's MSN Internet division in the United Kingdom, said Microsoft was developing a portable toilet with a wireless keyboard and an extending height-adjustable plasma screen in front of the seat. The iLoo was to debut at festivals this summer in Britain.

"This iLoo release came out of the UK office and was not a Microsoft sanctioned communication and we apologize for any confusion or offense it may have caused," Microsoft spokeswoman Bridgitt Arnold said late Monday.

The fake release generated coverage by The Wall Street Journal, The Associated Press and Reuters.

The Associated Press received confirmation of the project from both Microsoft Corp.'s Waggener Edstrom public relations firm and London-based Red Consultancy, which handles such work for the software giant in England.

In an e-mail sent last week to The Associated Press, Red Consultancy's Ben Philipson wrote "MSN is really working on building a prototype for the Summer festivals, perhaps Glastonbury ... This is very much a 'toe in the water' experiment to gauge interest so we'll have to see how it goes, although judging from response so far it's really captured people's imagination!"

Malina Bragg, who helps with MSN's account for Waggener Edstrom, also said last week that the project was real.

Microsoft reversed its position for the second time in 24 hours Tuesday over whether it had ever planned to launch a portable toilet with a built-in Internet terminal in Britain this summer.

Microsoft switched its story Tuesday and said that the iLoo had been a legitimate project by its British MSN Internet service that was terminated after the initial announcement prompted controversy, ridicule and disgust.

"Don't tell me they're trying to flush the story down," said Russ Cooper, a computer security expert and longtime Microsoft gadfly. "The only worse thing they could have done with this PR debacle was to have officially announced that the iLoo was going to run 'Bob'--the failed operating system that went down the toilet."

Microsoft, meanwhile, said its focus now was "to ensure that this type of confusion doesn't happen again."


Jesus, they need to make up their minds!

also here Microsoft: ILoo No Hoax After All, but Dead Anyway

"We jumped the gun basically yesterday in confirming that it was a hoax, and in fact it was not," said Lisa Gurry, MSN group product manager. "Definitely, we're going to be taking a good look at our communication processes internally."

It's a public relations embarrassment for a company famous for micromanaging news releases, interviews and promotional events.

"It's definitely not how we like to do PR at Microsoft," Gurry said.

*gosh* really?

"It's a public relations embarrassment for a company famous for micromanaging news releases, interviews and promotional events."

I bet they use their own shoddy software.....

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