MTV nixes Super Size me commercial - or is it a PR-ploy?

The documentary Super Size me which got high praize at the Sundance Film Festival and doing really well at the boxoffice, is again in the news - this time for being "banned from MTV".

Reuters picks up a press release and headlines it: "Super Size Me" gets downsized by MTV", claiming that MTV has refused to air advertisements for documentary "Super Size Me"... Aaaah, but did they?
The Hollywood reporter hears out MTVs version of the story, where a spokeswoman said the channel suggested some edits of the commercial, but ultimately accepted the original version. What MTV couldn't stomach was a scene where Spurlock was vomiting - this from the channel that brought you Jackass. By MTV's account, IDP then withdrew the commercial, "and instead of submitting the commercial, they chose to put out a press release." Is this simply a PR-ploy?

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • Dabitch's picture


    LA Times reports (if the free registration bugs you, use BugMeNot) - but here is a large quote so you don't have to:

    After a low-level MTV employee asked for changes in an ad for the hit documentary "Super Size Me," the film's distributors tried to parlay the dust-up into a Michael Moore-type publicity blitz....
    "Every time said something to attack the movie

    May 28, 2004
  • James_Trickery's picture

    MTV Opts for "Super Size"

    According to a report in the Los Angeles Times, the net plans to run the unedited spot starting tonight and blamed a "junior-level employee" for the mix-up.

    Screw letting juniors take the blame as a "saving face" action. If they have the responsibility to answer queries, they should also weild the power. Call me traditional.

    May 29, 2004

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