MTV snaps back at Abercrombie & Fitch' as clothier's stock erodes

MTV has responded to Abercrombie & Fitch's offer to pay 'The Situation' to not wear their gear, that we talked about yesterday.

Well, a MTV spokesperson snapped back to CNN

It’s a clever PR stunt, and we’d love to work with them on other ways they can leverage Jersey Shore to reach the largest youth audience on television.

Clever PR stunt? The Abercrombie & Fitch stock situation was not pretty after yesterdays statement, in fact it went down. Not so clever. The largest youth audience on television apparently wield power over the stock market. I suspect that the cast of Jersey Shore cursed it when they rang the opening bell.

None of the above abdomens belong to "the Situation", they're just regular Abacrombie bellies. Zing!

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.