Mullen has decided to jump onto the catvertising* bandwagon, and now all their work on their homepage is found via kitteh-cat gifs. Aaaaaaw, kitteh!. When the epic fight between "cats" and "dogs" began at the dawn of internet-time and the advent of folksonomies, we always knew that the tag-cloud for "Cats" would surpass "Dogs". Now we can't click any given tab without running into felines. The internet is officially made of cats, not a series of tubes. Perhaps cats in tubes!

* No, I didn't mean that kind of catvertising, I mean this kind of catvertising.