My three predictions on commercials that will debut during tonight's Academy Awards

1) Daniel Day-Lewis will star in a Twinkies commercial.

"I eat your sponge cake! I eat it up! Nom nom nom..."
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2) Cialis will air a special two-minute, three million dollar commercial written, directed, edited and produced by the Coen brothers entitled A Chubby For Old Men.
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3) Johnny Depp will appear as Sweeney Todd for a Gillette Fusion Power Phenom commercial.

"There's a hole in the world like a great black pit
And the vermin of the world inhabit it
And its morals aren't worth what a pig could spit
Gillette! The best a man can get!"

about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Comments (2)

  • Wendall's picture
    Wendall

    I don't think I've seen any of the films that have been nominated this year. Are they worthy?

    Feb 25, 2008
  • Dabitch's picture
    Dabitch

    Best Animated Film of the Year
    - Persepolis
    - Ratatouille
    - Surf's Up
    WINNER: "Ratatouille". My daughter will be pleased - she's only seen it twenty bazillion times already.

    Best Original Song
    - "Falling Slowly" from Once
    - "Happy Working Song" from Enchanted
    - "So Close" from Enchanted
    - "That's How You Know" from Enchanted
    - "Raise It Up" from August Rush
    WINNER: "Falling Slowly" from "Once". I'm so happy that I haven't heard any of these songs.

    Best Adapted Screenplay
    - Christopher Hampton, Atonement
    - Sarah Polley, Away From Her
    - Ronald Harwood, The Diving Bell and The Butterfly
    - Joel Coen & Ethan Coen, No Country For Old Men
    - Paul Thomas Anderson, There Will Be Blood
    WINNER: Joel Coen & Ethan Coen, "No Country For Old Men". Hey, wasn't Sarah Polley in "Dawn of the dead"?

    Best Original Screenplay
    - Diablo Cody, Juno
    - Nancy Oliver, Lars and the Real Girl
    - Tony Gilroy, Michael Clayton
    - Brad Bird, Ratatouille
    - Tamara Jenkins, The Savages
    WINNER: Diablo Cody, "Juno". How the hell did THAT happen!?

    Best Supporting Actor
    - Casey Affleck, The Assassination of Jesse James by the Coward Robert Ford
    - Javier Bardem, No Country for Old Men
    - Philip Seymour Hoffman, Charlie Wilson's War
    - Hal Holbrook, Into the Wild
    - Tom Wilkinson, Michael Clayton
    WINNER: Javier Bardem, "No Country for Old Men".

    Best Supporting Actress
    - Cate Blanchett, I'm Not There
    - Ruby Dee, American Gangster
    - Saoirse Ronan, Atonement
    - Amy Ryan, Gone Baby Gone
    - Tilda Swinton, Michael Clayton
    WINNER: Tilda Swinton, "Michael Clayton". Tilda also rules in "Orlando" for all ye who missed that film.

    Best Actor
    - George Clooney, Michael Clayton
    - Daniel Day-Lewis, There Will Be Blood
    - Johnny Depp, Sweeney Todd The Demon Barber of Fleet Street
    - Tommy Lee Jones, In the Valley of Elah
    - Viggo Mortensen, Eastern Promises
    WINNER: Daniel Day-Lewis, "There Will Be Blood".

    Best Actress
    - Cate Blanchett, Elizabeth: The Golden Age
    - Julie Christie, Away from Her
    - Marion Cotillard, La Vie en Rose
    - Laura Linney, The Savages
    - Ellen Page, Juno
    WINNER Marion Cotillard, "La Vie en Rose".

    Best Director
    - Julian Schnabel, The Diving Bell and the Butterfly
    - Jason Reitman, Juno
    - Tony Gilroy, Michael Clayton
    - Joel Coen and Ethan Coen, No Country for Old Men
    - Paul Thomas Anderson, There Will Be Blood
    WINNER Joel Coen and Ethan Coen, "No Country for Old Men".

    Best Motion Picture of the Year
    - Atonement
    - Juno
    - Michael Clayton
    - No Country for Old Men
    - There Will Be Blood
    WINNER "No Country for Old Men".

    Feb 25, 2008

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