The Naked chef a bit risque, full frontal fruit

Boots made a booboo, showing an image of Jamie Oliver in the Boots Christmas Gift Guide - the catalogue is now being hastily withdrawn.

Oliver graces the cover of the calender, but some peoples imagination went haywire, and to them it looked like someone had crudely appended a penis onto the picture of the naked chef.

Alas, the offending item between Olivers legs is an innocent bag of fruit. It's when the image is scaled down things get bit fuzzy....

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • Robblink's picture

    Hmmm....I think the copywriter was looking for some tongue in cheek copy. But if the writer had more guts, the headline would be "is that a kumquat in your bag?"

    Nov 20, 2003
  • CopyWhore's picture

    Oh Puh-leeze!

    How can people be so dim and reactionary? Flowers happen to resemble vaginas, but we haven't "withdrawn" flowers!

    Nov 21, 2003
  • caffeinegoddess's picture

    People complain about there being too much sex in advertising, but it seems like those whiners have dirty minds to begin with ;)

    Nov 21, 2003

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