Name your baby Dovahkiin and get "unknown reward" from Bethesda - it's a conception quest!

Adland: 

Pregnant or currently aiming to be? Well, if you pop out a dragon-slaying baby the 11/11/11 this year, you could be the happy winner of an unknown reward - provided you turn your child's name into ad-space for the Elder Scrolls V game by naming the baby Dovahkiin.

Announced on Bethesda's blog: Ladies and gentlemen - start your creation engines. They're taking it seriously enough to offer 'a Steam key that will grant you, and presumably Dovahkiin him/herself, every ZeniMax/Bethesda game - past, present and future - for life' but the rest of the unknown reward is still a secret, in other words they're just making this up as they go along. ;) It's been tweeted 153 times already, a sudden PR-boost they might not have expected, but they're having fun with it. Especially in the disclaimer.

Disclaimer: Any reward for completing this quest will not ultimately justify the potential teasing your child could - and probably will - endure over its lifespan. Bethesda Softworks is not responsible for your parenting. You may gain experience points for completing this quest, but you will not care at 3am on a work night. Completion of this quest may also result in decreased desire to play video games and/or function as a human being. Consult with your friends before embarking on this quest; while it may not start in prison, it probably ends there.

That reminds me Iuma Dylan-Lucas - named after Iuma.com - turns eleven years old this year. Back then it only cost 5000 dollars to name a kid after a .com

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.