Nestlé becomes partner of The Forest Trust after Greenpeace's bloody ad

Adland: 

Looks like the Greenpeace have a bloody break orangutan finger ad has had it's intended effect, as Nestlé just announced that they are a partner of TFT, The Forest Trust, “to build responsible supply chains”, specifically starting with palm oil - via genevalaunch:

Greenpeace credits its campaign to get KitKat fans to pressure the manufacturer, as does TFT, with Greenpeace noting that the decision will affect another multinational, Cargill.
“The new policy commits Nestlé to identify and exclude companies from its supply chain that own or manage ‘high risk plantations or farms linked to deforestation’. This would apply to notorious Sinar Mas, a palm oil and paper supplier that Greenpeace has repeatedly caught destroying the rainforest – if it fails to meet Nestlé’s new criteria – and also have implications for Cargill, one of Nestlé’s palm oil suppliers which purchases from Sinar Mas.”

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