Never gonna Give You Up, never gonna let you down!

How's this for a pop-cultural meta-meta-meta-meta April Fools joke: Youtube has Rickrolled all the featured videos on their homepage.

No wai? Yes, wai! Srsly. Hat tip to adgrunt Brandon.

And somewhere in Denmark, Rick is laughing really loud.

Comments (4)

  • alex's picture

    I only heard about rickrolling today! How bizarre.

    Apr 01, 2008
  • kidsleepy's picture

    : Rick Astley's career is about to get a second wind.

    Apr 01, 2008
  • Dabitch's picture

    I'ma gonna up the ante with "Jesse's girl" a la SIMS!

    Apr 01, 2008

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.