New spot for New Balance pushing their support of lacrosse with the Chicago Machine’s Chazz Woodson. LAX is that sport that typically gets little coverage from mainstream advertisers in the U.S. when compared to basketball, baseball, et al., falling somewhere between curling and women’s soccer on the popularity scale. The lacrosse love isn’t new for NB though. (See their Season in the Balance.)

Production: Bluefoot Entertainment Producer/Director: Daniel Horgan NB Coordinating Producers: Jim MacKenzie, Mark Cavanaugh Director of Photography: Bryan Brousseau Specialty Camera Operator: Matt Knapp Production Assistants: Rosie Nakamura, Bob Boulders Editor: Daniel Horgan Color Correction: Timothy Horgan

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