New Colors

 
 

New Colors

Bitter that my Colors/Kalman entry didn't win the Trivia contest? Not me. (Intimidated by all the rhyming going on in Round 2? You bet.)

Anyway, The New York Times (free registration and retinal scan required) has a piece on Kurt Andersen's revamped – and more accessible – Colors magazine for Benetton.

Adland: 

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Re: New Colors

But this time the subject is fan worship, with surprisingly little resonance to the political turmoil of the world.

"It seemed important to have a subject that wasn't too off-putting at first glance, said the new editorial director, Kurt Andersen, perhaps best known as a founder of the trouble-making Spy magazine.

Who was it that said; it's easier to tame a wild horse than blow life into a dead one? While it might look like Kurt is filing down the edges of colors, I'm sure the old SPY master has a trick or two up his sleeve.... Fan worship. Interesting. While it might look glitzy on the surface that can be a really sick subject. What am I chatting here for, I better hit the newsstand and see what the fuss is about.

Oh, I too am intimidated by the rhyming masters of the trivia thread. They should start an adland rap-group if they are ad libbing all that.

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