New Nokia Viral Ad

Here's a new viral that was made to help promote Nokia's new E-series Smartphone: Big Cheese Memo

Not unlike the dynamic of the AveaWorld Mini campaign, you can customise a video message.
The point is that you send the so called "personal" clip from the CEO to your over-worked friends. The jerkiness of the clip transitions add nicely to the impersonal irony of the message.

The seeding and tracking are being handled by Rubber Republic. Enjoy!

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redrum I work with Viral marketing, creating the most viral stunts there is