Here's a new viral that was made to help promote Nokia's new E-series Smartphone: Big Cheese Memo
Not unlike the dynamic of the AveaWorld Mini campaign, you can customise a video message.
The point is that you send the so called "personal" clip from the CEO to your over-worked friends. The jerkiness of the clip transitions add nicely to the impersonal irony of the message.
The seeding and tracking are being handled by Rubber Republic. Enjoy!