New Nokia Viral Ad

Here's a new viral that was made to help promote Nokia's new E-series Smartphone: Big Cheese Memo

Not unlike the dynamic of the AveaWorld Mini campaign, you can customise a video message.
The point is that you send the so called "personal" clip from the CEO to your over-worked friends. The jerkiness of the clip transitions add nicely to the impersonal irony of the message.

The seeding and tracking are being handled by Rubber Republic. Enjoy!

about the author

redrum I work with Viral marketing, creating the most viral stunts there is