Pepsi and iTunes are set to launch a new promotion during the Super Bowl. A for two months the companies will be giving away up to 100 million free and legal songs. The spot features about 20 teens who were sued by the RIAA for illegally downloading music. From the article:
Annie Leith, a 14-year-old from Staten Island, appears with other downloaders in the ad, which features music by Green Day. The band cut a special version of the 1966 Bobby Fuller Four hit I Fought the Law for the ad, by BBDO, New York. In the ad, Leith holds a Pepsi and proclaims: "We are still going to download music for free off the Internet." Then the announcer says how: "Announcing the Pepsi iTunes Giveaway."