New Pepsi logo = asscrack?

Adland: 

The new Pepsi logo has many people scratching their heads in bewilderment. The idea is simple: "The brand’s blue and red globe trademark will become a series of “smiles,” with the central white band arcing at different angles depending on the product." ... But will it look like a smile? The denver egotist thinks it looks like an asscrack.

 

Insert "Joe the plumber" joke here.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.